Company
Inspira Education
Annual salary
$280k – $300k/yr
Location
New York, NY
Listed
64d ago
- Experience:
- 5 to 8 years
- Workplace:
- 5 days per week in-office at Inspira's NYC office in the Flatiron/Gramercy area (23rd Street and Park Avenue). This is a startup culture with early-stage intensity, expect to be available beyond standard hours when needed.
- Equity:
- Competitive equity package included as part of total compensation.
On-site in New York, NY.
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What you'll do
- Own and execute the entire consumer acquisition strategy across paid search (Google Ads), paid social (Meta, TikTok, Snap), and emerging platforms (ChatGPT Ads, Reddit), hands-on in the platforms daily
- Develop and drive the strategic vision for performance marketing, thinking first-principles about what channels to prioritize and why based on business needs
- Scale paid media spend beyond search into new demand-generation channels while maintaining lead quality and CPA thresholds
- Build and implement multi-touch attribution, incrementality testing, and media mix modeling as the channel mix expands
- Lead creative testing in partnership with an external creative agency, including experimenting with AI-generated UGC and new ad formats
- Manage one junior marketer and collaborate cross-functionally with sales, SEO, and lifecycle marketing teams
- Develop forecasting models, own performance reporting, and drive CRO initiatives to optimize the lead-to-consultation funnel
- Report directly to the founders and serve as a trusted thought partner on go-to-market strategy and revenue growth
What you need
- We need someone with 5-8 years of hands-on performance marketing experience who has managed $10M+ annual paid media budgets and can think strategically while staying in the platforms daily. You should be comfortable in a fast-paced, early-stage startup environment with a high-ticket, low-volume lead gen business model, and have a track record of scaling paid acquisition channels while maintaining CPA targets. Bonus points if you've worked at growth-focused agencies serving startups or at competitive DTC brands where marketing moves the needle.
Frequently Asked Questions
How do I apply for the Director of Performance Marketing (US) role at Inspira Education? +
Use the Apply for a referral button on this page to send us your LinkedIn and CV. If your experience fits, we'll introduce you to the recruiter filling this role. They'll email you to check you're interested, then put you forward for this job or others that suit you better. It's free.
What does this Inspira Education role pay? +
The listing gives $280k – $300k/yr.
Is this role remote? +
The listing gives the location as New York, NY. 5 days per week in-office at Inspira's NYC office in the Flatiron/Gramercy area (23rd Street and Park Avenue). This is a startup culture with early-stage intensity, expect to be available beyond standard hours when needed.
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