Company
Dioptra, an Icertis Company
Annual salary
$160k – $240k/yr
Location
New York, NY
Listed
22d ago
- Experience:
- 5 to 8 years
- Workplace:
- 5 days in-office in New York, NY
- Equity:
- <p>Equity (RSU) package included for all full-time hires. Specific allocation will be determined based on the candidate's experience level and where they fall within the compensation range.</p>
On-site in New York, NY.
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What you'll do
- Build and operate an AI-powered experimentation engine, spin up a fleet of agents (using tools like Claude Code or similar) to generate, launch, and evaluate top-of-funnel experiments across messaging, channels, creative, and acquisition cost at a pace no human-only team could match.
- Own growth end to end, design experiments with clear hypotheses and success criteria across paid (Google, LinkedIn), organic, SEO/AEO, Reddit, lifecycle, and partnerships. Track spend, conversion, leads created, deals created, and map results back to ARR and pipeline.
- Create all content yourself, script, produce, and edit short product videos (90-second turnarounds), ad creative, launch assets, landing pages, and campaign copy targeting technical enterprise buyers (legal, procurement, GTM ops) without relying on agencies.
- Benchmark and research competitors, continuously analyze what other players in the legal tech and contract AI space are doing and use those insights to refine positioning, messaging, and ICP targeting.
- Build your own marketing data stack, pull your own numbers, centralize data from different channels, build dashboards, and report on outcomes (pipeline, signups, CAC efficiency) rather than activity or impressions.
- Partner directly with the founders, sit in on roadmap conversations, bring market signal back, and shape what gets built and how it's positioned. You'll be designing the marketing function from scratch as the first dedicated marketing hire.
What you need
- We need an experienced B2B growth marketer with a builder's mindset who has hands-on experience running structured growth experiments with real budget accountability, and who can personally build a fleet of AI agents to power those experiments at scale. You should be comfortable creating content end to end (product videos, ad creative, landing pages, campaign copy) and have a track record of driving pipeline, conversions, and CAC efficiency. Bonus points if you've been a founder or worked at an early-stage startup, especially in legal tech or enterprise B2B.
Frequently Asked Questions
How do I apply for the Founding AI Growth Marketer (US) role at Dioptra, an Icertis Company? +
Use the Apply for a referral button on this page to send us your LinkedIn and CV. If your experience fits, we'll introduce you to the recruiter filling this role. They'll email you to check you're interested, then put you forward for this job or others that suit you better. It's free.
What does this Dioptra, an Icertis Company role pay? +
The listing gives $160k – $240k/yr.
Is this role remote? +
The listing gives the location as New York, NY. 5 days in-office in New York, NY.
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