General Manager, Consumer Brands & Growth (Canada)

We're hiring a General Manager to grow Lanart's consumer brands across bedding and rugs. This is a commercial ownership role: you will lead iCustom Rug and Maple Sleep and develop the licensed Roots and Martha Stewart bedding businesses. Lanart has manufactured Canadian textiles and flooring for 35 years, launched bedding in 2025, and grew revenue 68% year over year.

What you'll own

• Build and execute growth plans for the rug and bedding portfolio across current and new channels.

• Own product development, sourcing, pricing, positioning, merchandising, conversion, retention, inventory and cash.

• Track net sales, contribution margin, acquisition costs, lifetime value and working capital; use forecasting and unit economics to pursue profitable growth.

• Lead contractors and build a small, high-output team as the businesses scale.

• Use appropriate tools and partner with technical specialists to make work measurable and repeatable.

What we're looking for

• Demonstrated commercial ownership and measurable results from launching or growing a brand, product line or business.

• Strong quantitative skills, advanced spreadsheets, forecasting and contribution-margin judgment.

• Initiative, communication and independent execution in ambiguous environments.

• Canadian work authorization and ability to work in person five days per week in Montréal or Saint-Jean-sur-Richelieu.

• Strong AI, software, data or integration skills are a major plus. Coding is not required. French is not required.

Relocation benefit

We reimburse up to C$10,000 of pre-approved, receipt-backed moving and short-term accommodation expenses for a hire relocating to work in person in Montréal or Saint-Jean-sur-Richelieu.