Other Full-Time

Head of Product Marketing (US)

Candex • Miami, FL

Company

Candex

Annual salary

$210k – $250k/yr

Location

Miami, FL

Listed

40d ago

Experience:: 5 to 15 years
Workplace:: Remote, East Coast hours. Must be based in or near Miami, Boston, or New York. Travel required 4-5 times per year (~25%) to company offices for in-person collaboration with the executive team.
Equity:: Competitive equity as part of a Series C compensation package

Remote (listed in Miami, FL).

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What you'll do

Build the entire Product Marketing function from scratch, defining processes, launch frameworks, and operating cadence as the first PMM hire reporting directly to the CEO
Develop compelling positioning and messaging across our product portfolio, translating complex fintech capabilities into simple, customer-focused value propositions
Own the end-to-end go-to-market strategy for new products, features, partnerships, and market expansions (we launch new countries multiple times a year)
Equip sales and customer success teams with enablement tools, battle cards, pitch decks, competitive intel, to win enterprise deals
Conduct customer interviews and win/loss analysis to develop deep market understanding and influence product strategy
Establish KPI frameworks that tie Product Marketing work to measurable business impact
Create differentiated messaging by customer segment, industry, region, and buyer persona across 50+ countries

What you need

We need someone with 5-10 years of experience in Product Marketing, Product Management, or Management Consulting who has personally built PMM processes from scratch and owned end-to-end product launches. You should be comfortable operating as a sole contributor in a high-growth environment and have a track record of developing compelling positioning and messaging for enterprise buyers (CPOs, CFOs). Bonus points if you come from a Series C+ B2B SaaS or FinTech company, or have a management consulting background (McKinsey, Bain, BCG) with a pivot into product marketing.

Frequently Asked Questions

How do I apply for the Head of Product Marketing (US) role at Candex? +

Use the Apply for a referral button on this page to send us your LinkedIn and CV. If your experience fits, we'll introduce you to the recruiter filling this role. They'll email you to check you're interested, then put you forward for this job or others that suit you better. It's free.

What does this Candex role pay? +

The listing gives $210k – $250k/yr.

Is this role remote? +

Yes, the listing is remote. Remote, East Coast hours. Must be based in or near Miami, Boston, or New York. Travel required 4-5 times per year (~25%) to company offices for in-person collaboration with the executive team.