Sales Full-Time

Product Marketing Manager (US)

Merciv • New York, NY

Company

Merciv

Annual salary

$125k – $175k/yr

Location

New York, NY

Listed

67d ago

Experience:: 5 to 8 years
Workplace:: In-person in New York, NY. Small team, high-ownership environment with direct feedback culture.
Equity:: Competitive equity

On-site in New York, NY.

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What you'll do

Own positioning and messaging for Merciv's platform, building value maps that ladder every capability to a quantified outcome for enterprise consumer insights buyers
Run go-to-market for new features and capabilities, including launch narrative, tiering, and cross-functional coordination across Product, Sales, and Marketing
Build and maintain sales enablement assets: pitch narratives, decks, one-pagers, battlecards, objection handling guides, demo scripts, and a demo video library
Create mid-to-bottom-funnel content including solution pages, use-case pages, demo narratives, case studies, and comparison content that converts interest into pipeline
Keep competitive intelligence sharp, vs. Generic AI tools, social listening platforms, and direct competitors, and feed insights back into messaging and product roadmap
Run win/loss analysis, buyer interviews, and usage research to ground positioning in reality and inform product direction
Partner directly with the product team as capabilities are developed, ensuring what we build and how we talk about it stay in lockstep
Flex into adjacent work where it moves the number: website conversion, demand campaigns alongside Product Growth, events and webinars

What you need

We need someone with 5+ years of experience in product marketing at a high-growth B2B tech startup who has a track record of positioning complex data/analytics platforms for enterprise buyers. You should be comfortable owning mid-to-bottom funnel conversion, from positioning and messaging to sales enablement and launch execution, and have measurable impact on win rates, conversion, or influenced pipeline. Bonus points if you have experience in AI/data/research-tech categories or marketing to CPG/consumer brand audiences.

Frequently Asked Questions

How do I apply for the Product Marketing Manager (US) role at Merciv? +

Use the Apply for a referral button on this page to send us your LinkedIn and CV. If your experience fits, we'll introduce you to the recruiter filling this role. They'll email you to check you're interested, then put you forward for this job or others that suit you better. It's free.

What does this Merciv role pay? +

The listing gives $125k – $175k/yr.

Is this role remote? +

The listing gives the location as New York, NY. In-person in New York, NY. Small team, high-ownership environment with direct feedback culture.

Interview Prep

Sample questions for a Product Marketing Manager role, written in-house to help you prepare.

How do you approach positioning a product in a market with several established competitors?

I look for the specific customer need that's underserved by existing competitors, rather than positioning purely on feature comparison, since a feature-by-feature comparison usually favors whoever has the biggest team, not the strongest positioning. Differentiation built on an underserved need is more defensible than one built on matching or exceeding a feature list.

What's your process for validating that a proposed go-to-market strategy will actually resonate with the target customer?

I test messaging with actual target customers before a full launch, through interviews or smaller-scale campaigns, rather than relying on internal consensus about what will resonate. Internal teams often have blind spots about how messaging lands with people outside the company.

How do you work with product and sales teams who have different priorities to build an aligned launch plan?

I bring both teams into the planning process early rather than building the plan separately and asking for buy-in afterward, since early involvement surfaces conflicting priorities while there's still time to reconcile them. A launch plan built without early cross-functional input often runs into friction at execution.

What's your approach to conducting market research for a product decision when the target market is niche or hard to reach for direct research?

I combine what direct customer access is available with proxy research, like analyzing behavior of adjacent or analogous customer segments, rather than making decisions on very limited direct data alone. I'm explicit about the added uncertainty when direct research is thin.

See all 10 questions for this role →